You are what you eat and at Genuine Health, we couldn’t agree more! So with that in mind, what do we believe in? We believe in products that are safe, clean and effective. We believe in research-driven formulations, meticulous ingredient selection and product testing to be certain our products will work for you, each and every time. And we believe in constantly improving not only ourselves, but the industry we work in, to ensure we are meeting the ever changing health needs of the people around us and the planet we live on.
What we don’t believe in though is the Franken-food, science experiment, affectionately known as GMO’s! It may seem like a hot topic nowadays, but it’s something that Genuine Health has been conscious of for years. According to the Non-GMO Project – a non-profit organization committed to preserving and building sources of non-GMO products, Non-GMO or non-GM means: “A plant, animal, or other organism or derivative of such an organism whose genetic structure has not been altered by gene splicing, [or] a process or product that does not employ GM processes or inputs.”
While we have been working towards non-GMO certified product status for a while, it’s a not a straight forward process. For some products – it is easy to define what is and what is not GMO: products derived from animals (e.g. fish oils, whey protein etc.) for example, are defined as non-GMO when their feed is verified to be free of all GMO ingredients as determined by the Non-GMO Project. However, other ingredients, like bee products (honey, bee pollen etc.) are unable to be certified by the Non-GMO Project, as where the bees fly and collect nectar from each day cannot be controlled. Generally speaking, genetic modification is only applied to huge commodity crops, where high-priced patented seeds are all that is on offer to farmers, creating a monopoly that keeps agri-business execs in a manner they are accustomed to; one with a big bank account. These companies are toying with science in an order to generate millions of dollars in profits with cash crops like corn, soy, cotton and canola.
When we are talking about Natural Health Products, the specialized ingredients that benefit our health really are not a concern for genetic modification. These ingredients just don’t bring in enough money for big agri-business to care about. No return on investment, no interest for these guys! Other than potential cross-contamination the unique herbs, botanicals and other natural health ingredients are simply not a concern for the pursuit of genetic modification.
So what’s the bottom line for Genuine Health? Although some natural ingredients cannot be 100% certified, regardless of any challenges, our product quality comes first and by committing to avoiding to GMO ingredients we are committing to your health, and the health of the world. Where it’s traceable, we are making sure we have non-GMO sources, and where there are not traceable sources we will make sure its PCR*negative. While it is a massive undertaking, we endeavour do all that we can to make sure we are a non-GMO company, by actively:
- Ensuring we have non-GMO attestations or PCR negative affidavits on file
- Working only with GMP, Site Licensed and 3rd party audited/certified (i.e. NSF) manufacturing facilities
- Periodically testing both ingredients and our finished products for GMOs, including all of our certified organic ingredients
While we are continually working towards verifying all our products we are excited to share that several of our products are currently undergoing the certification process with The Non-GMO Project. Their verification seal indicates that the product bearing the seal has gone through stringent verification processes and has been produced according to consensus-based best practices for GMO avoidance.
As GMO awareness grows and regulations become more defined through the involvement of government and industry organizations, we expect non-GMO standards for the NHP industry will evolve and become more defined. In the meantime, you can trust in our mandate, and promise to you to deliver clean, safe, and effective products that are free from GMO-ingredients.
*(PCR polymerase chain reaction – a technique used to detect genetic modification through DNA technology)